Synthetic data
All sessions

s-2503

Simulated shopper

Oct 22, 2026, 12:35 PM UTC · desktop · email · Driftwood 2P Tent · 13 actions

abandonedcart $429

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 18%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 138sSearch “merino”Searched the catalogNo clear doubt 32%
  2. 21m 10sViewed Driftwood 2PViewed a product pageNo clear doubt 51%
  3. 31m 49sAdded to cart · Driftwood 2PAdded to cartNo clear doubt 51%
  4. 42m 02sViewed cartViewed cart (saw shipping cost)Delivery 58%
  5. 52m 36sPromo field focusedClicked into the promo-code field→ the store shows Value Breakdown hereValue 83%
  6. 63m 01sOpened reviews · Driftwood 2POpened reviewsValue 86%
  7. 73m 34sReviews filtered: valueFiltered reviews by valueValue 99%
  8. 83m 52sOpened reviews · Driftwood 2POpened reviewsValue 99%
  9. 94m 18sReviews filtered: valueFiltered reviews by valueValue >99%
  10. 104m 24sViewed cartViewed cart (saw shipping cost)Value >99%
  11. 114m 39sPromo field focusedClicked into the promo-code fieldValue >99%
  12. 125m 06sImage 1 · Driftwood 2PViewed a product imageValue >99%
  13. 5m 12sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Clicked into the promo-code field ×240.8×
  • Filtered reviews by value ×218.9×
  • Viewed cart (saw shipping cost) ×24.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.