Synthetic data
All sessions

s-2506

Simulated shopper

Oct 25, 2026, 10:18 AM UTC · mobile · paid social · Talus Trail Runner · 16 actions

abandonedcart $139

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 23%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 126sViewed Talus TrailViewed a product pageChoice 23%
  2. 238sOpened reviews · Talus TrailOpened reviewsSuitability 32%
  3. 31m 11sSize guide · Talus TrailOpened the size guideFit 58%
  4. 41m 34sExpanded specs · Talus TrailExpanded technical specsSuitability 58%
  5. 52m 03sOpened reviews · Talus TrailOpened reviews→ the store shows Built-For Answer hereSuitability 68%
  6. 62m 27sReviews filtered: suitabilityFiltered reviews by performanceSuitability 99%
  7. 72m 38sExpanded specs · Talus TrailExpanded technical specsSuitability >99%
  8. 83m 17sOpened reviews · Talus TrailOpened reviewsSuitability >99%
  9. 93m 23sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  10. 103m 26sExpanded specs · Talus TrailExpanded technical specsSuitability >99%
  11. 113m 41sImage 1 · Talus TrailViewed a product imageSuitability >99%
  12. 123m 45sOpened reviews · Talus TrailOpened reviewsSuitability >99%
  13. 134m 20sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  14. 144m 25sViewed Cairn LowViewed a product page · Switched to a similar productSuitability >99%
  15. 154m 33sAdded to cart · Talus TrailAdded to cartSuitability >99%
  16. 4m 42sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance ×373.8×
  • Expanded technical specs ×36.9×
  • Opened reviews ×41.7×
  • Viewed a product image1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
SecondaryFit
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.