Synthetic data
All sessions

s-2508

Simulated shopper

Nov 2, 2026, 12:20 AM UTC · desktop · organic · Talus Trail Runner · 17 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 10 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 17%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 15sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 212sViewed Driftwood 2PViewed a product pageNo clear doubt 45%
  3. 332sBrowsed catalogBrowsed the catalogNo clear doubt 62%
  4. 41m 01sSorted: price ascSorted by lowest priceNo clear doubt 51%
  5. 51m 39sExpanded materials · Driftwood 2PExpanded materialsNo clear doubt 82%
  6. 62m 00sSorted: price descRe-sorted the catalogNo clear doubt 95%
  7. 72m 11sExpanded returns · Driftwood 2PExpanded returns policyNo clear doubt 94%
  8. 82m 51sViewed Talus TrailViewed a product pageNo clear doubt 97%
  9. 93m 27sOpened reviews · Talus TrailOpened reviewsNo clear doubt 91%
  10. 103m 53sReviews filtered: durabilityFiltered reviews by durability→ the store shows Durability Proof hereDurability 94%
  11. 114m 14sBrowsed catalogBrowsed the catalogDurability 87%
  12. 124m 27sSorted: price ascSorted by lowest priceDurability 71%
  13. 134m 59sOpened reviews · Talus TrailOpened reviewsDurability 95%
  14. 145m 04sReviews filtered: fitFiltered reviews by fitDurability 97%
  15. 155m 07sExpanded returns · Talus TrailExpanded returns policyDurability 96%
  16. 165m 26sExpanded warranty · Talus TrailExpanded warrantyDurability >99%
  17. 5m 41sLeft the store

Final guess

Durability>99%
Fit
<1%
Suitability
<1%
Durability
>99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Filtered reviews by durability95.7×
  • Expanded warranty15.6×
  • Expanded materials6.6×
  • Opened reviews ×21.8×
  • Expanded returns policy ×21.3×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Durability
exit survey · held out (test)
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.