Synthetic data
All sessions

s-2510

Simulated shopper

Oct 29, 2026, 1:26 AM UTC · mobile · search ads · Kettle Ti Stove Kit · 14 actions

purchasedcart $69

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 51%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 14sSearch “headlamp”Searched the catalogNo clear doubt 32%
  2. 243sViewed Kettle TiViewed a product pageNo clear doubt 55%
  3. 31m 21sOpened reviews · Kettle TiOpened reviewsSuitability 30%
  4. 42m 00sOpened reviews · Kettle TiOpened reviewsSuitability 46%
  5. 52m 15sReviews filtered: suitabilityFiltered reviews by performanceSuitability 98%
  6. 62m 25sExpanded materials · Kettle TiExpanded materials→ the store shows Built-For Answer hereSuitability 97%
  7. 72m 43sExpanded specs · Kettle TiExpanded technical specsSuitability >99%
  8. 82m 57sViewed Merino 200Viewed a product pageSuitability >99%
  9. 93m 02sOpened reviews · Merino 200Opened reviewsSuitability >99%
  10. 103m 24sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  11. 113m 29sAdded to cart · Kettle TiAdded to cartSuitability >99%
  12. 123m 46sViewed cartViewed cart (saw shipping cost)Suitability >99%
  13. 133m 51sCheckout startedStarted checkoutSuitability >99%
  14. 3m 58sPurchased

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance ×273.8×
  • Expanded technical specs6.9×
  • Opened reviews ×31.7×
  • Expanded materials1.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Suitability
post-purchase · held out (calib)
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.