Synthetic data
All sessions

s-2511

Simulated shopper

Oct 21, 2026, 10:19 PM UTC · mobile · paid social · Kettle Ti Stove Kit · 24 actions

purchasedcart $69

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 43%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 119sViewed Kettle TiViewed a product pageNo clear doubt 29%
  2. 226sImage 1 · Kettle TiViewed a product imageNo clear doubt 49%
  3. 359sSearch “deals”Searched for deals / priceValue 61%
  4. 41m 35sOpened reviews · Kettle TiOpened reviewsValue 67%
  5. 52m 08sReviews filtered: valueFiltered reviews by value→ the store shows Value Breakdown hereValue 97%
  6. 62m 41sOpened reviews · Kettle TiOpened reviewsValue 97%
  7. 72m 48sReviews filtered: valueFiltered reviews by valueValue >99%
  8. 82m 53sAdded to cart · Kettle TiAdded to cartValue >99%
  9. 93m 30sViewed cartViewed cart (saw shipping cost)Value >99%
  10. 103m 54sRemoved from cart · Kettle TiRemoved from cartValue >99%
  11. 114m 16sBrowsed catalogBrowsed the catalogValue >99%
  12. 124m 39sSorted: price ascSorted by lowest priceValue >99%
  13. 134m 46sAdded to cart · Kettle TiAdded to cartValue >99%
  14. 144m 56sViewed cartViewed cart (saw shipping cost)Value >99%
  15. 155m 21sOpened reviews · Kettle TiOpened reviewsValue >99%
  16. 165m 25sReviews filtered: valueFiltered reviews by valueValue >99%
  17. 175m 55sViewed cartViewed cart (saw shipping cost)Value >99%
  18. 186m 16sPromo field focusedClicked into the promo-code fieldValue >99%
  19. 196m 19sOpened reviews · Kettle TiOpened reviewsValue >99%
  20. 206m 56sReviews filtered: valueFiltered reviews by valueValue >99%
  21. 217m 01sSearch “deals”Searched for deals / priceValue >99%
  22. 227m 28sViewed cartViewed cart (saw shipping cost)Value >99%
  23. 237m 41sCheckout startedStarted checkoutValue >99%
  24. 8m 08sPurchased

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Filtered reviews by value ×418.9×
  • Searched for deals / price ×230.7×
  • Viewed cart (saw shipping cost) ×44.1×
  • Removed from cart46.2×
  • Clicked into the promo-code field40.8×
  • Sorted by lowest price8.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.