Synthetic data
All sessions

s-2513

Simulated shopper

Oct 28, 2026, 2:42 AM UTC · mobile · search ads · Talus Trail Runner · 7 actions

abandonedcart $139

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 10%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 18sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 229sViewed Driftwood 2PViewed a product pageNo clear doubt 45%
  3. 333sSearch “fast shipping”Searched for shipping / deliveryDelivery 92%
  4. 41m 08sViewed Talus TrailViewed a product pageDelivery 90%
  5. 51m 17sDelivery check · ZIP 72247Checked delivery date by ZIP→ the store shows Delivery Promise hereDelivery 98%
  6. 61m 22sAdded to cart · Talus TrailAdded to cartDelivery 98%
  7. 1m 50sLeft the store

Final guess

Delivery98%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
98%
Choice
<1%
No clear doubt
2%
Why deliveryhow much likelier
  • Searched for shipping / delivery38.1×
  • Checked delivery date by ZIP21.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.