Synthetic data
All sessions

s-2516

Simulated shopper

Oct 31, 2026, 11:13 AM UTC · mobile · search ads · Ridgeback 48L Pack · 14 actions

abandonedcart $199

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 13%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 111sViewed Ridgeback 48LViewed a product pageChoice 37%
  2. 240sViewed Cairn MidViewed a product pageChoice 44%
  3. 353sViewed Ridgeback 48LViewed a product page · Returned to a product viewed earlierChoice 96%
  4. 41m 13sImage 1 · Ridgeback 48LViewed a product imageChoice 94%
  5. 51m 27sViewed Talus TrailViewed a product pageChoice 94%
  6. 61m 52sOpened comparisonOpened the comparison→ the store shows Decision Helper hereChoice >99%
  7. 71m 56sViewed Ridgeback 48LViewed a product page · Returned to a product viewed earlierChoice >99%
  8. 82m 26sViewed Talus TrailViewed a product page · Returned to a product viewed earlierChoice >99%
  9. 92m 43sBrowsed catalogBrowsed the catalogChoice >99%
  10. 102m 52sViewed Cairn LowViewed a product page · Switched to a similar productChoice >99%
  11. 113m 21sOpened reviews · Cairn LowOpened reviewsChoice >99%
  12. 124m 01sViewed Ridgeback 48LViewed a product page · Returned to a product viewed earlierChoice >99%
  13. 134m 16sAdded to cart · Ridgeback 48LAdded to cartChoice >99%
  14. 4m 40sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Returned to a product viewed earlier ×422.8×
  • Opened the comparison57.4×
  • Viewed a product page ×81.4×
  • Switched to a similar product8.6×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.