Synthetic data
All sessions

s-2519

Simulated shopper

Oct 26, 2026, 2:09 PM UTC · mobile · search ads · Driftwood 2P Tent · 12 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 11%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 119sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 248sViewed Driftwood 2PViewed a product pageNo clear doubt 45%
  3. 352sOpened reviews · Driftwood 2POpened reviewsDelivery 23%
  4. 41m 19sReviews filtered: valueFiltered reviews by valueValue 79%
  5. 51m 24sExpanded shipping · Driftwood 2PExpanded shipping info→ the store shows Delivery Promise hereDelivery 61%
  6. 61m 51sOpened reviews · Driftwood 2POpened reviewsDelivery 56%
  7. 71m 55sReviews filtered: valueFiltered reviews by valueValue 87%
  8. 82m 14sViewed Cairn MidViewed a product pageValue 85%
  9. 92m 19sBrowsed catalogBrowsed the catalogValue 88%
  10. 102m 26sSorted: price ascSorted by lowest priceValue 98%
  11. 112m 34sExpanded specs · Cairn MidExpanded technical specsValue 96%
  12. 2m 41sLeft the store

Final guess

Value96%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
96%
Delivery
2%
Choice
<1%
No clear doubt
2%
Why valuehow much likelier
  • Filtered reviews by value ×218.9×
  • Sorted by lowest price8.4×
  • Browsed the catalog ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
SecondaryDelivery
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.