Synthetic data
All sessions

s-2520

Simulated shopper

Nov 1, 2026, 2:13 PM UTC · desktop · email · Driftwood 2P Tent · 23 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 16%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 118sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 224sViewed Driftwood 2PViewed a product pageNo clear doubt 45%
  3. 347sImage 1 · Driftwood 2PViewed a product imageNo clear doubt 70%
  4. 41m 00sSearch “deals”Searched for deals / priceValue 57%
  5. 51m 05sBrowsed catalogBrowsed the catalogValue 51%
  6. 61m 30sSorted: price ascSorted by lowest price→ the store shows Value Breakdown hereValue 81%
  7. 71m 52sAdded to cart · Driftwood 2PAdded to cartValue 81%
  8. 82m 05sViewed cartViewed cart (saw shipping cost)Value 98%
  9. 92m 36sPromo field focusedClicked into the promo-code fieldValue >99%
  10. 103m 00sBrowsed catalogBrowsed the catalogValue >99%
  11. 113m 07sSorted: price ascSorted by lowest priceValue >99%
  12. 123m 40sBrowsed catalogBrowsed the catalogValue >99%
  13. 134m 16sSorted: price ascSorted by lowest priceValue >99%
  14. 144m 31sImage 2 · Driftwood 2PViewed a product imageValue >99%
  15. 155m 03sBrowsed catalogBrowsed the catalogValue >99%
  16. 165m 08sBrowsed catalogBrowsed the catalogValue >99%
  17. 175m 23sSorted: price ascSorted by lowest priceValue >99%
  18. 185m 44sAdded to cart · Driftwood 2PAdded to cartValue >99%
  19. 196m 10sViewed cartViewed cart (saw shipping cost)Value >99%
  20. 206m 20sRemoved from cart · Driftwood 2PRemoved from cartValue >99%
  21. 216m 30sOpened reviews · Driftwood 2POpened reviewsValue >99%
  22. 227m 00sReviews filtered: valueFiltered reviews by valueValue >99%
  23. 7m 28sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Sorted by lowest price ×48.4×
  • Removed from cart46.2×
  • Clicked into the promo-code field40.8×
  • Searched for deals / price30.7×
  • Filtered reviews by value18.9×
  • Viewed cart (saw shipping cost) ×24.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Value
exit survey · held out (calib)
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.