Synthetic data
All sessions

s-2522

Simulated shopper

Nov 2, 2026, 4:38 PM UTC · desktop · paid social · Cairn Mid Waterproof Boot · 9 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 124sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 234sViewed Cairn MidViewed a product pageNo clear doubt 34%
  3. 339sCompare + Cairn MidAdded a product to compareChoice 68%
  4. 443sCompare + Cairn LowAdded a product to compare→ the store shows Decision Helper hereChoice 92%
  5. 51m 01sOpened reviews · Cairn MidOpened reviewsChoice 83%
  6. 61m 28sOpened reviews · Cairn MidOpened reviewsChoice 64%
  7. 71m 47sReviews filtered: fitFiltered reviews by fitChoice 52%
  8. 82m 05sImage 1 · Cairn MidViewed a product imageChoice 49%
  9. 2m 29sLeft the store

Final guess

Choice49%
Fit
36%
Suitability
9%
Durability
<1%
Value
6%
Delivery
<1%
Choice
49%
No clear doubt
<1%
Why choicehow much likelier
  • Added a product to compare ×211.5×
  • Viewed a product page1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Choice
exit survey · used in training
Reveal synthetic ground truth
Primary doubtChoice
SecondaryFit
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.