Synthetic data
All sessions

s-2523

Simulated shopper

Oct 31, 2026, 1:00 AM UTC · mobile · paid social · Squall Pro 3L Shell · 17 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 27%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 13sViewed Squall ProViewed a product pageChoice 29%
  2. 223sOpened comparisonOpened the comparisonChoice 95%
  3. 353sOpened reviews · Squall ProOpened reviewsChoice 89%
  4. 41m 27sReviews filtered: durabilityFiltered reviews by durability→ the store shows Decision Helper hereChoice 63%
  5. 51m 59sExpanded materials · Squall ProExpanded materialsDurability 90%
  6. 62m 31sOpened reviews · Squall ProOpened reviewsDurability 96%
  7. 72m 36sReviews filtered: durabilityFiltered reviews by durabilityDurability >99%
  8. 83m 14sSearch “squall vs squall pro”Searched to compare optionsDurability >99%
  9. 93m 25sCompare + Squall ProAdded a product to compareDurability 87%
  10. 103m 42sCompare + Squall 2.5LAdded a product to compareChoice 82%
  11. 114m 06sOpened reviews · Squall ProOpened reviewsChoice 52%
  12. 124m 24sReviews filtered: durabilityFiltered reviews by durabilityDurability 98%
  13. 134m 53sExpanded returns · Squall ProExpanded returns policyDurability >99%
  14. 145m 05sViewed Squall 2.5LViewed a product page · Switched to a similar productDurability 82%
  15. 155m 37sSize L · Squall 2.5LSelected a sizeDurability 74%
  16. 166m 17sOpened reviews · Squall 2.5LOpened reviewsDurability 92%
  17. 6m 31sLeft the store

Final guess

Durability92%
Fit
<1%
Suitability
<1%
Durability
92%
Value
<1%
Delivery
<1%
Choice
8%
No clear doubt
<1%
Why durabilityhow much likelier
  • Filtered reviews by durability ×395.7×
  • Opened reviews ×41.8×
  • Expanded materials6.6×
  • Expanded returns policy1.3×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
SecondaryDurability
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.