Synthetic data
All sessions

s-2524

Simulated shopper

Oct 29, 2026, 9:08 AM UTC · mobile · search ads · Cairn Mid Waterproof Boot · 4 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 11%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 140sViewed Cairn MidViewed a product pageFit 27%
  2. 21m 03sExpanded specs · Cairn MidExpanded technical specsSuitability 30%
  3. 31m 36sViewed Squall 2.5LViewed a product pageNo clear doubt 33%
  4. 1m 45sLeft the store

Final guess

No clear doubt33%
Fit
8%
Suitability
21%
Durability
2%
Value
3%
Delivery
4%
Choice
29%
No clear doubt
33%
Why no clear doubthow much likelier
  • Viewed a product page ×21.7×
  • Expanded technical specs1.0×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.