Synthetic data
All sessions

s-2525

Simulated shopper

Oct 30, 2026, 1:57 PM UTC · mobile · organic · Cairn Mid Waterproof Boot · 8 actions

purchasedcart $189

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 45%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 124sViewed Cairn MidViewed a product pageFit 27%
  2. 231sExpanded specs · Cairn MidExpanded technical specsSuitability 30%
  3. 344sImage 1 · Cairn MidViewed a product imageNo clear doubt 38%
  4. 41m 13sExpanded specs · Cairn MidExpanded technical specs→ the store shows Built-For Answer hereSuitability 65%
  5. 51m 43sAdded to cart · Cairn MidAdded to cartSuitability 65%
  6. 62m 01sViewed cartViewed cart (saw shipping cost)Suitability 74%
  7. 72m 13sCheckout startedStarted checkoutSuitability 74%
  8. 2m 30sPurchased

Final guess

Suitability74%
Fit
2%
Suitability
74%
Durability
1%
Value
1%
Delivery
3%
Choice
8%
No clear doubt
11%
Why suitabilityhow much likelier
  • Expanded technical specs ×26.9×
  • Viewed a product image1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
No clear doubt
post-purchase · used in training
Reveal synthetic ground truth
Primary doubtSuitability
SecondaryDurability
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.