Synthetic data
All sessions

s-2526

Simulated shopper

Oct 27, 2026, 11:19 PM UTC · desktop · organic · Cairn Mid Waterproof Boot · 11 actions

abandonedcart $189

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 16%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 137sViewed Cairn MidViewed a product pageFit 27%
  2. 246sBrowsed catalogBrowsed the catalogNo clear doubt 34%
  3. 351sSorted: price ascSorted by lowest priceValue 52%
  4. 459sCompare + Cairn MidAdded a product to compare→ the store shows Value Breakdown hereValue 74%
  5. 51m 29sCompare + Cairn LowAdded a product to compareChoice 53%
  6. 61m 45sAdded to cart · Cairn MidAdded to cartChoice 53%
  7. 72m 10sViewed cartViewed cart (saw shipping cost)Value 86%
  8. 82m 22sPromo field focusedClicked into the promo-code fieldValue >99%
  9. 92m 37sBrowsed catalogBrowsed the catalogValue >99%
  10. 102m 52sExpanded shipping · Cairn MidExpanded shipping infoValue >99%
  11. 3m 14sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Clicked into the promo-code field40.8×
  • Sorted by lowest price8.4×
  • Viewed cart (saw shipping cost)4.1×
  • Browsed the catalog ×21.4×
  • Added a product to compare ×21.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
SecondaryDurability
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.