Synthetic data
All sessions

s-2528

Simulated shopper

Oct 23, 2026, 6:20 PM UTC · desktop · search ads · Ridgeback 48L Pack · 15 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 20%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 119sSearch “jacket”Searched the catalogNo clear doubt 32%
  2. 239sViewed Ridgeback 48LViewed a product pageNo clear doubt 39%
  3. 347sSize guide · Ridgeback 48LOpened the size guideFit 50%
  4. 41m 25sSize S/M · 15–18 in torso · Ridgeback 48LSelected a size→ the store shows Fit Confidence hereFit 89%
  5. 51m 42sOpened reviews · Ridgeback 48LOpened reviewsFit 96%
  6. 62m 19sReviews filtered: fitFiltered reviews by fitFit >99%
  7. 72m 55sSize guide · Ridgeback 48LRe-opened the size guideFit >99%
  8. 83m 12sExpanded returns · Ridgeback 48LExpanded returns policyFit >99%
  9. 93m 47sExpanded materials · Ridgeback 48LExpanded materialsFit >99%
  10. 104m 21sSize M/L · 18–21 in torso · Ridgeback 48LChanged size selectionFit >99%
  11. 114m 31sImage 1 · Ridgeback 48LViewed a product imageFit >99%
  12. 124m 59sExpanded materials · Ridgeback 48LExpanded materialsFit >99%
  13. 135m 39sOpened reviews · Ridgeback 48LOpened reviewsFit >99%
  14. 146m 18sReviews filtered: fitFiltered reviews by fitFit >99%
  15. 6m 45sLeft the store

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Filtered reviews by fit ×224.4×
  • Changed size selection106.9×
  • Re-opened the size guide90.5×
  • Selected a size12.4×
  • Opened the size guide8.4×
  • Expanded returns policy2.3×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.