Synthetic data
All sessions

s-2529

Simulated shopper

Oct 23, 2026, 7:32 PM UTC · desktop · search ads · Cairn Mid Waterproof Boot · 7 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 10%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 131sViewed Cairn LowViewed a product pageChoice 31%
  2. 21m 00sViewed Cairn MidViewed a product page · Switched to a similar productChoice 81%
  3. 31m 38sImage 1 · Cairn MidViewed a product imageChoice 67%
  4. 42m 08sViewed Lumen 400Viewed a product pageChoice 69%
  5. 52m 17sViewed Squall ProViewed a product pageChoice 69%
  6. 62m 28sOpened reviews · Squall ProOpened reviewsChoice 64%
  7. 2m 33sLeft the store

Final guess

Choice64%
Fit
8%
Suitability
1%
Durability
1%
Value
3%
Delivery
1%
Choice
64%
No clear doubt
23%
Why choicehow much likelier
  • Switched to a similar product8.6×
  • Viewed a product page ×41.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.