Synthetic data
All sessions

s-2530

Simulated shopper

Oct 31, 2026, 12:18 AM UTC · desktop · organic · Merino 200 Base Layer Crew · 7 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 137sViewed Merino 200Viewed a product pageFit 22%
  2. 21m 03sImage 1 · Merino 200Viewed a product imageNo clear doubt 37%
  3. 31m 09sExpanded warranty · Merino 200Expanded warrantyDurability 66%
  4. 41m 28sExpanded materials · Merino 200Expanded materials→ the store shows Durability Proof hereDurability 89%
  5. 51m 58sExpanded warranty · Merino 200Expanded warrantyDurability 98%
  6. 62m 03sExpanded materials · Merino 200Expanded materialsDurability >99%
  7. 2m 16sLeft the store

Final guess

Durability>99%
Fit
<1%
Suitability
<1%
Durability
>99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Expanded warranty ×215.6×
  • Expanded materials ×26.6×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.