Synthetic data
All sessions

s-2533

Simulated shopper

Oct 22, 2026, 10:06 AM UTC · mobile · search ads · Cairn Low Hiking Shoe · 24 actions

purchasedcart $159

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 37%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 118sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 221sViewed Kettle TiViewed a product pageNo clear doubt 47%
  3. 324sOpened reviews · Kettle TiOpened reviewsSuitability 30%
  4. 429sAdded to cart · Kettle TiAdded to cartSuitability 30%
  5. 51m 01sViewed cartViewed cart (saw shipping cost)Value 51%
  6. 61m 38sRemoved from cart · Kettle TiRemoved from cart→ the store shows Value Breakdown hereValue 97%
  7. 72m 04sViewed Cairn LowViewed a product pageValue 97%
  8. 82m 43sBrowsed catalogBrowsed the catalogValue 98%
  9. 92m 50sSorted: price ascSorted by lowest priceValue >99%
  10. 103m 12sOpened reviews · Cairn LowOpened reviewsValue >99%
  11. 113m 46sReviews filtered: valueFiltered reviews by valueValue >99%
  12. 124m 26sOpened reviews · Cairn LowOpened reviewsValue >99%
  13. 134m 57sReviews filtered: valueFiltered reviews by valueValue >99%
  14. 145m 04sBrowsed catalogBrowsed the catalogValue >99%
  15. 155m 44sSorted: price ascSorted by lowest priceValue >99%
  16. 166m 03sBrowsed catalogBrowsed the catalogValue >99%
  17. 176m 15sSorted: price ascSorted by lowest priceValue >99%
  18. 186m 30sDelivery check · ZIP 35482Checked delivery date by ZIPValue >99%
  19. 197m 02sAdded to cart · Cairn LowAdded to cartValue >99%
  20. 207m 39sViewed cartViewed cart (saw shipping cost)Value >99%
  21. 218m 01sPromo field focusedClicked into the promo-code fieldValue >99%
  22. 228m 23sViewed cartViewed cart (saw shipping cost)Value >99%
  23. 238m 46sCheckout startedStarted checkoutValue >99%
  24. 8m 58sPurchased

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Sorted by lowest price ×38.4×
  • Filtered reviews by value ×218.9×
  • Viewed cart (saw shipping cost) ×34.1×
  • Removed from cart46.2×
  • Clicked into the promo-code field40.8×
  • Browsed the catalog ×41.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.