Synthetic data
All sessions

s-2535

Simulated shopper

Oct 20, 2026, 12:25 PM UTC · mobile · paid social · Ridgeback 48L Pack · 11 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 17%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 122sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 229sViewed Cairn LowViewed a product pageNo clear doubt 35%
  3. 31m 09sImage 1 · Cairn LowViewed a product imageNo clear doubt 58%
  4. 41m 40sViewed Ridgeback 48LViewed a product pageNo clear doubt 69%
  5. 51m 51sSearch “20 degree sleeping bag”Searched for a use-case or specSuitability 46%
  6. 62m 21sExpanded specs · Ridgeback 48LExpanded technical specs→ the store shows Built-For Answer hereSuitability 80%
  7. 72m 54sOpened reviews · Ridgeback 48LOpened reviewsSuitability 95%
  8. 83m 30sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  9. 94m 06sExpanded specs · Ridgeback 48LExpanded technical specsSuitability >99%
  10. 104m 11sImage 2 · Ridgeback 48LViewed a product imageSuitability >99%
  11. 4m 32sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance73.8×
  • Expanded technical specs ×26.9×
  • Searched for a use-case or spec17.5×
  • Opened reviews1.7×
  • Viewed a product image ×21.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.