Synthetic data
All sessions

s-2539

Simulated shopper

Nov 2, 2026, 3:06 PM UTC · mobile · organic · Cairn Low Hiking Shoe · 13 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 120sViewed Cairn LowViewed a product pageChoice 31%
  2. 238sOpened reviews · Cairn LowOpened reviewsFit 27%
  3. 31m 08sImage 1 · Cairn LowViewed a product imageFit 31%
  4. 41m 28sViewed Talus TrailViewed a product page · Switched to a similar productChoice 67%
  5. 51m 41sImage 2 · Talus TrailViewed a product imageChoice 57%
  6. 61m 53sOpened reviews · Talus TrailOpened reviewsChoice 41%
  7. 72m 32sViewed Cairn LowViewed a product page · Returned to a product viewed earlier · Switched to a similar product→ the store shows Decision Helper hereChoice 99%
  8. 83m 08sBrowsed catalogBrowsed the catalogChoice 98%
  9. 93m 27sViewed Talus TrailViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  10. 103m 31sOpened comparisonOpened the comparisonChoice >99%
  11. 113m 57sSize guide · Talus TrailOpened the size guideChoice >99%
  12. 124m 16sViewed Cairn LowViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  13. 4m 34sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Returned to a product viewed earlier ×322.8×
  • Switched to a similar product ×48.6×
  • Opened the comparison57.4×
  • Viewed a product page ×51.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.