Synthetic data
All sessions

s-2540

Simulated shopper

Nov 2, 2026, 10:49 AM UTC · desktop · email · Kettle Ti Stove Kit · 5 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 139sViewed Kettle TiViewed a product pageNo clear doubt 29%
  2. 246sExpanded warranty · Kettle TiExpanded warrantyDurability 52%
  3. 357sSearch “20 degree sleeping bag”Searched for a use-case or spec→ the store shows Built-For Answer hereSuitability 68%
  4. 41m 12sExpanded specs · Kettle TiExpanded technical specsSuitability 94%
  5. 1m 31sLeft the store

Final guess

Suitability94%
Fit
<1%
Suitability
94%
Durability
2%
Value
1%
Delivery
<1%
Choice
<1%
No clear doubt
3%
Why suitabilityhow much likelier
  • Searched for a use-case or spec17.5×
  • Expanded technical specs6.9×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.