Synthetic data
All sessions

s-2541

Simulated shopper

Oct 20, 2026, 4:43 PM UTC · mobile · organic · Cairn Low Hiking Shoe · 17 actions

purchasedcart $159

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 46%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 110sViewed Cairn LowViewed a product pageChoice 31%
  2. 235sAdded to cart · Cairn LowAdded to cartChoice 31%
  3. 359sViewed cartViewed cart (saw shipping cost)Value 49%
  4. 41m 19sOpened reviews · Cairn LowOpened reviewsValue 52%
  5. 51m 52sReviews filtered: deliveryFiltered reviews by shipping→ the store shows Delivery Promise hereDelivery 86%
  6. 62m 30sDelivery check · ZIP 94056Checked delivery date by ZIPDelivery 99%
  7. 73m 08sExpanded shipping · Cairn LowExpanded shipping infoDelivery >99%
  8. 83m 16sBrowsed catalogBrowsed the catalogDelivery >99%
  9. 93m 23sOpened reviews · Cairn LowOpened reviewsDelivery >99%
  10. 103m 42sReviews filtered: deliveryFiltered reviews by shippingDelivery >99%
  11. 113m 49sOpened reviews · Cairn LowOpened reviewsDelivery >99%
  12. 124m 09sReviews filtered: deliveryFiltered reviews by shippingDelivery >99%
  13. 134m 38sExpanded shipping · Cairn LowExpanded shipping infoDelivery >99%
  14. 145m 18sExpanded shipping · Cairn LowExpanded shipping infoDelivery >99%
  15. 155m 27sViewed cartViewed cart (saw shipping cost)Delivery >99%
  16. 165m 43sCheckout startedStarted checkoutDelivery >99%
  17. 5m 47sPurchased

Final guess

Delivery>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
>99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Filtered reviews by shipping ×342.3×
  • Expanded shipping info ×313.0×
  • Checked delivery date by ZIP21.1×
  • Viewed cart (saw shipping cost) ×22.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.