Synthetic data
All sessions

s-2542

Simulated shopper

Oct 28, 2026, 7:03 PM UTC · desktop · search ads · Merino 200 Base Layer Crew · 9 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 8 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 12%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 139sViewed Cairn LowViewed a product pageChoice 31%
  2. 21m 17sOpened reviews · Cairn LowOpened reviewsFit 27%
  3. 31m 49sReviews filtered: fitFiltered reviews by fitFit 90%
  4. 41m 54sViewed Merino 200Viewed a product pageFit 88%
  5. 52m 10sImage 1 · Merino 200Viewed a product imageFit 91%
  6. 62m 25sImage 2 · Merino 200Viewed a product imageFit 92%
  7. 72m 54sExpanded returns · Merino 200Expanded returns policyFit 96%
  8. 83m 04sExpanded shipping · Merino 200Expanded shipping info→ the store shows Fit Confidence hereFit 91%
  9. 3m 28sLeft the store

Final guess

Fit91%
Fit
91%
Suitability
<1%
Durability
2%
Value
<1%
Delivery
5%
Choice
<1%
No clear doubt
2%
Why fithow much likelier
  • Filtered reviews by fit24.4×
  • Expanded returns policy2.3×
  • Opened reviews1.4×
  • Viewed a product image ×21.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.