Synthetic data
All sessions

s-2543

Simulated shopper

Oct 20, 2026, 2:56 AM UTC · mobile · search ads · Squall 2.5L Rain Shell · 9 actions

purchasedcart $229

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 48%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 14sSearch “tent”Searched the catalogNo clear doubt 32%
  2. 27sViewed Squall 2.5LViewed a product pageNo clear doubt 45%
  3. 330sSearch “tent”Searched the catalogNo clear doubt 72%
  4. 41m 03sAdded to cart · Squall 2.5LAdded to cartNo clear doubt 72%
  5. 51m 37sViewed cartViewed cart (saw shipping cost)No clear doubt 34%
  6. 61m 46sSorted: ratingRe-sorted the catalogNo clear doubt 65%
  7. 72m 06sViewed cartViewed cart (saw shipping cost)Delivery 46%
  8. 82m 13sCheckout startedStarted checkoutDelivery 46%
  9. 2m 35sPurchased

Final guess

Delivery46%
Fit
1%
Suitability
2%
Durability
1%
Value
30%
Delivery
46%
Choice
2%
No clear doubt
18%
Why deliveryhow much likelier
  • Viewed cart (saw shipping cost) ×22.5×
  • Re-sorted the catalog1.2×
  • Searched the catalog ×21.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Suitability
post-purchase · held out (calib)
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.