Synthetic data
All sessions

s-2544

Simulated shopper

Oct 26, 2026, 8:53 AM UTC · desktop · search ads · Driftwood 2P Tent · 8 actions

abandonedcart $429

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 26%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 133sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 236sViewed Driftwood 2PViewed a product pageNo clear doubt 45%
  3. 31m 05sOpened reviews · Driftwood 2POpened reviewsDelivery 23%
  4. 41m 14sReviews filtered: valueFiltered reviews by valueValue 79%
  5. 51m 49sAdded to cart · Driftwood 2PAdded to cartValue 79%
  6. 62m 26sCheckout startedStarted checkoutValue 79%
  7. 72m 52sSearch “sale”Searched for deals / price→ the store shows Value Breakdown hereValue 99%
  8. 3m 03sLeft the store

Final guess

Value99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Searched for deals / price30.7×
  • Filtered reviews by value18.9×
  • Browsed the catalog1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
SecondaryDelivery
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.