Synthetic data
All sessions

s-2545

Simulated shopper

Oct 29, 2026, 12:34 AM UTC · desktop · search ads · Cairn Mid Waterproof Boot · 8 actions

purchasedcart $189

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 39%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 122sViewed Cairn MidViewed a product pageFit 27%
  2. 257sSearch “boot sizing”Searched for sizing / fitFit 81%
  3. 31m 18sSize 9 · Cairn MidSelected a size→ the store shows Fit Confidence hereFit 98%
  4. 41m 42sViewed Ridgeback 48LViewed a product pageFit 98%
  5. 51m 52sAdded to cart · Cairn MidAdded to cartFit 98%
  6. 62m 07sViewed cartViewed cart (saw shipping cost)Fit 97%
  7. 72m 14sCheckout startedStarted checkoutFit 97%
  8. 2m 29sPurchased

Final guess

Fit97%
Fit
97%
Suitability
<1%
Durability
1%
Value
<1%
Delivery
1%
Choice
<1%
No clear doubt
1%
Why fithow much likelier
  • Selected a size12.4×
  • Searched for sizing / fit9.3×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Fit
post-purchase · used in training
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.