Synthetic data
All sessions

s-2546

Simulated shopper

Oct 31, 2026, 6:21 PM UTC · mobile · organic · Talus Trail Runner · 13 actions

purchasedcart $139

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 8 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 39%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 139sViewed Cairn MidViewed a product pageFit 27%
  2. 21m 01sViewed Talus TrailViewed a product pageNo clear doubt 26%
  3. 31m 17sImage 1 · Talus TrailViewed a product imageNo clear doubt 42%
  4. 41m 52sOpened reviews · Talus TrailOpened reviewsSuitability 32%
  5. 52m 28sReviews filtered: fitFiltered reviews by fitFit 79%
  6. 62m 48sViewed Ridgeback 38LViewed a product pageFit 77%
  7. 72m 51sBrowsed catalogBrowsed the catalogFit 73%
  8. 83m 16sSize guide · Ridgeback 38LOpened the size guide→ the store shows Fit Confidence hereFit 96%
  9. 93m 32sViewed Squall ProViewed a product pageFit 94%
  10. 103m 51sAdded to cart · Talus TrailAdded to cartFit 94%
  11. 113m 56sViewed cartViewed cart (saw shipping cost)Fit 94%
  12. 124m 15sCheckout startedStarted checkoutFit 94%
  13. 4m 32sPurchased

Final guess

Fit94%
Fit
94%
Suitability
1%
Durability
1%
Value
1%
Delivery
1%
Choice
1%
No clear doubt
1%
Why fithow much likelier
  • Filtered reviews by fit24.4×
  • Opened the size guide8.4×
  • Opened reviews1.4×
  • Viewed a product image1.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Fit
post-purchase · held out (calib)
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.