Synthetic data
All sessions

s-2547

Simulated shopper

Oct 31, 2026, 11:36 AM UTC · mobile · search ads · Squall 2.5L Rain Shell · 13 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 18%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 140sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 21m 13sViewed Squall 2.5LViewed a product pageNo clear doubt 36%
  3. 31m 23sCompare + Squall 2.5LAdded a product to compareChoice 64%
  4. 41m 43sCompare + Squall ProAdded a product to compare→ the store shows Decision Helper hereChoice 90%
  5. 51m 53sExpanded specs · Squall 2.5LExpanded technical specsChoice 90%
  6. 62m 09sImage 1 · Squall 2.5LViewed a product imageChoice 88%
  7. 72m 38sCompare + Squall 2.5LAdded a product to compareChoice 98%
  8. 82m 58sCompare + Squall ProAdded a product to compareChoice >99%
  9. 93m 06sExpanded specs · Squall 2.5LExpanded technical specsChoice 99%
  10. 103m 11sOpened reviews · Squall 2.5LOpened reviewsChoice 95%
  11. 113m 18sReviews filtered: fitFiltered reviews by fitChoice 96%
  12. 123m 26sViewed Talus TrailViewed a product pageChoice 98%
  13. 3m 31sLeft the store

Final guess

Choice98%
Fit
<1%
Suitability
2%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
98%
No clear doubt
<1%
Why choicehow much likelier
  • Added a product to compare ×411.5×
  • Viewed a product page ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.