Synthetic data
All sessions

s-2548

Simulated shopper

Oct 20, 2026, 1:34 AM UTC · mobile · email · Talus Trail Runner · 8 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 14%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 125sViewed Talus TrailViewed a product pageChoice 23%
  2. 231sBrowsed catalogBrowsed the catalogNo clear doubt 32%
  3. 31m 07sBrowsed catalogBrowsed the catalogNo clear doubt 51%
  4. 41m 15sImage 1 · Talus TrailViewed a product imageNo clear doubt 73%
  5. 51m 19sExpanded warranty · Talus TrailExpanded warrantyNo clear doubt 74%
  6. 61m 35sExpanded materials · Talus TrailExpanded materialsDurability 49%
  7. 71m 53sExpanded materials · Talus TrailExpanded materials→ the store shows Durability Proof hereDurability 79%
  8. 2m 02sLeft the store

Final guess

Durability79%
Fit
<1%
Suitability
2%
Durability
79%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
20%
Why durabilityhow much likelier
  • Expanded materials ×26.6×
  • Expanded warranty15.6×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.