All sessions
s-2549
Simulated shopperOct 30, 2026, 5:50 PM UTC · desktop · organic · Talus Trail Runner · 12 actions
abandoned
How Qualm's guess changed
With the current settings, the store would have shown Durability Proof after action 3 (dashed line). Hover the chart to see each step.
FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 24%
Step by step
Each action, the clue Qualm took from it, and its guess afterwards.
- 13sViewed Talus TrailViewed a product pageChoice 23%
- 232sSearch “warranty”Searched for durability / warrantyDurability 83%
- 338sExpanded materials · Talus TrailExpanded materials→ the store shows Durability Proof hereDurability 95%
- 41m 00sSearch “merino”Searched the catalogDurability 90%
- 51m 28sOpened reviews · Talus TrailOpened reviewsDurability 96%
- 61m 43sReviews filtered: durabilityFiltered reviews by durabilityDurability >99%
- 72m 15sExpanded warranty · Talus TrailExpanded warrantyDurability >99%
- 82m 54sSearch “fuel canister compatible”Searched for a use-case or specDurability >99%
- 93m 14sExpanded specs · Talus TrailExpanded technical specsDurability >99%
- 103m 42sOpened reviews · Talus TrailOpened reviewsDurability >99%
- 114m 10sSearch “durable hiking boots”Searched for durability / warrantyDurability >99%
- 4m 35sLeft the store
Final guess
Durability>99%
Fit
<1%
Suitability
<1%
Durability
>99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
- Searched for durability / warranty ×238.6×
- Filtered reviews by durability95.7×
- Expanded warranty15.6×
- Expanded materials6.6×
- Opened reviews ×21.8×
What the shopper told us
Their survey answer, if any. For simulated shoppers you can also reveal what was really true.
- Survey answer
- Durabilityexit survey · held out (test)
Reveal synthetic ground truth
Primary doubtDurability
SecondarySuitability
Resolved on its ownno
Only available because this session was simulated. Real sessions have no ground truth.