Synthetic data
All sessions

s-2550

Simulated shopper

Oct 31, 2026, 11:12 AM UTC · desktop · organic · Kettle Ti Stove Kit · 14 actions

abandonedcart $69

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 24%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 116sViewed Kettle TiViewed a product pageNo clear doubt 29%
  2. 250sSearch “tent”Searched the catalogNo clear doubt 55%
  3. 31m 16sImage 1 · Kettle TiViewed a product imageNo clear doubt 74%
  4. 41m 50sOpened reviews · Kettle TiOpened reviewsNo clear doubt 46%
  5. 52m 14sReviews filtered: suitabilityFiltered reviews by performanceSuitability 97%
  6. 62m 45sExpanded specs · Kettle TiExpanded technical specs→ the store shows Built-For Answer hereSuitability 99%
  7. 72m 58sSearch “winter hiking boots”Searched for a use-case or specSuitability >99%
  8. 83m 06sOpened reviews · Kettle TiOpened reviewsSuitability >99%
  9. 93m 17sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  10. 103m 42sOpened reviews · Kettle TiOpened reviewsSuitability >99%
  11. 114m 22sImage 2 · Kettle TiViewed a product imageSuitability >99%
  12. 124m 58sImage 3 · Kettle TiViewed a product imageSuitability >99%
  13. 135m 28sAdded to cart · Kettle TiAdded to cartSuitability >99%
  14. 5m 34sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance ×273.8×
  • Searched for a use-case or spec17.5×
  • Expanded technical specs6.9×
  • Opened reviews ×31.7×
  • Viewed a product image ×31.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.