Synthetic data
All sessions

s-2554

Simulated shopper

Oct 24, 2026, 2:25 PM UTC · desktop · email · Squall Pro 3L Shell · 13 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 16%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 127sViewed Squall ProViewed a product pageChoice 29%
  2. 253sSearch “best backpacking pack”Searched to compare optionsChoice 95%
  3. 31m 05sSearch “pack torso size”Searched for sizing / fit→ the store shows Decision Helper hereChoice 86%
  4. 41m 37sOpened comparisonOpened the comparisonChoice >99%
  5. 51m 41sViewed Squall 2.5LViewed a product page · Switched to a similar productChoice >99%
  6. 61m 45sImage 1 · Squall 2.5LViewed a product imageChoice >99%
  7. 72m 15sViewed Squall ProViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  8. 82m 20sExpanded specs · Squall ProExpanded technical specsChoice >99%
  9. 92m 28sViewed Cairn MidViewed a product pageChoice >99%
  10. 102m 47sViewed Talus TrailViewed a product pageChoice >99%
  11. 113m 27sOpened comparisonOpened the comparisonChoice >99%
  12. 124m 01sSearch “pack torso size”Searched for sizing / fitChoice >99%
  13. 4m 23sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Opened the comparison ×257.4×
  • Switched to a similar product ×28.6×
  • Searched to compare options39.5×
  • Returned to a product viewed earlier22.8×
  • Viewed a product page ×51.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Choice
exit survey · used in training
Reveal synthetic ground truth
Primary doubtChoice
SecondaryFit
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.