Synthetic data
All sessions

s-2556

Simulated shopper

Nov 1, 2026, 3:01 PM UTC · mobile · organic · Emberline 20°F Down Bag · 8 actions

abandonedcart $279

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 18%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 140sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 255sViewed Emberline 20°FViewed a product pageNo clear doubt 36%
  3. 31m 32sSearch “winter hiking boots”Searched for a use-case or specSuitability 73%
  4. 42m 09sImage 1 · Emberline 20°FViewed a product imageSuitability 81%
  5. 52m 48sSearch “fuel canister compatible”Searched for a use-case or spec→ the store shows Built-For Answer hereSuitability 98%
  6. 62m 54sExpanded specs · Emberline 20°FExpanded technical specsSuitability >99%
  7. 73m 09sAdded to cart · Emberline 20°FAdded to cartSuitability >99%
  8. 3m 29sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Searched for a use-case or spec ×217.5×
  • Expanded technical specs6.9×
  • Viewed a product image1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
SecondaryValue
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.