Synthetic data
All sessions

s-2557

Simulated shopper

Oct 28, 2026, 8:12 AM UTC · mobile · search ads · Cairn Low Hiking Shoe · 13 actions

purchasedcart $159

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 9 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 45%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 113sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 247sViewed Cairn LowViewed a product pageNo clear doubt 35%
  3. 31m 25sViewed Kettle TiViewed a product pageNo clear doubt 46%
  4. 41m 58sOpened reviews · Kettle TiOpened reviewsNo clear doubt 36%
  5. 52m 06sExpanded materials · Kettle TiExpanded materialsNo clear doubt 33%
  6. 62m 36sOpened comparisonOpened the comparisonSuitability 28%
  7. 72m 43sOpened comparisonOpened the comparisonChoice 94%
  8. 83m 14sOpened comparisonOpened the comparisonChoice >99%
  9. 93m 46sViewed Cairn LowViewed a product page · Returned to a product viewed earlier→ the store shows Decision Helper hereChoice >99%
  10. 104m 01sAdded to cart · Cairn LowAdded to cartChoice >99%
  11. 114m 26sViewed cartViewed cart (saw shipping cost)Choice >99%
  12. 124m 52sCheckout startedStarted checkoutChoice >99%
  13. 5m 10sPurchased

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Opened the comparison ×357.4×
  • Returned to a product viewed earlier22.8×
  • Viewed a product page ×31.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.