Synthetic data
All sessions

s-2561

Simulated shopper

Oct 23, 2026, 5:26 PM UTC · desktop · organic · Emberline 20°F Down Bag · 6 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 14%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 119sSearch “boots”Searched the catalogNo clear doubt 32%
  2. 249sViewed Emberline 20°FViewed a product pageNo clear doubt 43%
  3. 357sImage 1 · Emberline 20°FViewed a product imageNo clear doubt 63%
  4. 41m 24sOpened comparisonOpened the comparisonChoice 67%
  5. 52m 04sOpened reviews · Emberline 20°FOpened reviewsChoice 51%
  6. 2m 21sLeft the store

Final guess

Choice51%
Fit
9%
Suitability
18%
Durability
4%
Value
2%
Delivery
1%
Choice
51%
No clear doubt
15%
Why choicehow much likelier
  • Opened the comparison57.4×
  • Viewed a product page1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.