Synthetic data
All sessions

s-2563

Simulated shopper

Oct 30, 2026, 2:52 AM UTC · desktop · paid social · Squall Pro 3L Shell · 20 actions

abandonedcart $349

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 24%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 125sSearch “tent”Searched the catalogNo clear doubt 32%
  2. 232sViewed Squall ProViewed a product pageNo clear doubt 35%
  3. 31m 07sCompare + Squall ProAdded a product to compareChoice 76%
  4. 41m 38sCompare + Squall 2.5LAdded a product to compare→ the store shows Decision Helper hereChoice 95%
  5. 52m 01sExpanded returns · Squall ProExpanded returns policyChoice 96%
  6. 62m 06sDelivery check · ZIP 66786Checked delivery date by ZIPChoice 91%
  7. 72m 10sOpened reviews · Squall ProOpened reviewsChoice 81%
  8. 82m 29sReviews filtered: valueFiltered reviews by valueValue 59%
  9. 92m 39sCompare + Squall ProAdded a product to compareChoice 68%
  10. 103m 16sCompare + Squall 2.5LAdded a product to compareChoice 90%
  11. 113m 45sImage 1 · Squall ProViewed a product imageChoice 94%
  12. 123m 57sOpened reviews · Squall ProOpened reviewsChoice 88%
  13. 134m 02sReviews filtered: valueFiltered reviews by valueValue 78%
  14. 144m 17sOpened reviews · Squall ProOpened reviewsValue 89%
  15. 154m 34sOpened reviews · Squall ProOpened reviewsValue 94%
  16. 165m 07sReviews filtered: valueFiltered reviews by valueValue >99%
  17. 175m 18sAdded to cart · Squall ProAdded to cartValue >99%
  18. 185m 27sViewed cartViewed cart (saw shipping cost)Value >99%
  19. 195m 49sViewed Cairn LowViewed a product pageValue >99%
  20. 6m 04sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Filtered reviews by value ×318.9×
  • Viewed cart (saw shipping cost)4.1×
  • Added a product to compare ×41.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.