Synthetic data
All sessions

s-2564

Simulated shopper

Oct 28, 2026, 7:35 AM UTC · desktop · organic · Squall 2.5L Rain Shell · 8 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 14%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 136sViewed Squall 2.5LViewed a product pageChoice 27%
  2. 239sSearch “cairn mid vs low”Searched to compare optionsChoice 94%
  3. 31m 07sExpanded specs · Squall 2.5LExpanded technical specs→ the store shows Decision Helper hereChoice 93%
  4. 41m 44sImage 1 · Squall 2.5LViewed a product imageChoice 89%
  5. 52m 24sOpened comparisonOpened the comparisonChoice >99%
  6. 62m 50sSearch “which tent”Searched to compare optionsChoice >99%
  7. 73m 07sViewed Cairn LowViewed a product pageChoice >99%
  8. 3m 36sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Searched to compare options ×239.5×
  • Opened the comparison57.4×
  • Viewed a product page ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.