Synthetic data
All sessions

s-2565

Simulated shopper

Oct 31, 2026, 11:49 PM UTC · desktop · paid social · Emberline 20°F Down Bag · 12 actions

abandonedcart $279

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 22%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 131sViewed Emberline 20°FViewed a product pageSuitability 24%
  2. 237sOpened reviews · Emberline 20°FOpened reviewsSuitability 37%
  3. 350sReviews filtered: fitFiltered reviews by fitFit 81%
  4. 41m 09sSize Long · to 6 ft 6 in · Emberline 20°FSelected a size→ the store shows Fit Confidence hereFit 98%
  5. 51m 21sSize Long · to 6 ft 6 in · Emberline 20°Fno clueFit 98%
  6. 61m 47sImage 1 · Emberline 20°FViewed a product imageFit 99%
  7. 72m 22sCompare + Emberline 20°FAdded a product to compareFit 95%
  8. 82m 41sExpanded specs · Emberline 20°FExpanded technical specsFit 67%
  9. 92m 44sExpanded materials · Emberline 20°FExpanded materialsSuitability 56%
  10. 103m 11sExpanded materials · Emberline 20°FExpanded materialsSuitability 78%
  11. 113m 15sAdded to cart · Emberline 20°FAdded to cartSuitability 78%
  12. 3m 22sLeft the store

Final guess

Suitability78%
Fit
20%
Suitability
78%
Durability
2%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Expanded technical specs6.9×
  • Expanded materials ×21.5×
  • Opened reviews1.7×
  • Viewed a product image1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
SecondarySuitability
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.