Synthetic data
All sessions

s-2567

Simulated shopper

Oct 24, 2026, 11:16 AM UTC · mobile · email · Squall Pro 3L Shell · 18 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 17%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 115sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 238sViewed Squall ProViewed a product pageValue 34%
  3. 345sBrowsed catalogBrowsed the catalogNo clear doubt 41%
  4. 455sSorted: price ascSorted by lowest priceValue 73%
  5. 51m 09sAdded to cart · Squall ProAdded to cartValue 73%
  6. 61m 39sViewed cartViewed cart (saw shipping cost)→ the store shows Value Breakdown hereValue 96%
  7. 72m 03sRemoved from cart · Squall ProRemoved from cartValue >99%
  8. 82m 42sSearch “jacket”Searched the catalogValue >99%
  9. 93m 00sBrowsed catalogBrowsed the catalogValue >99%
  10. 103m 13sSorted: price ascSorted by lowest priceValue >99%
  11. 113m 49sImage 1 · Squall ProViewed a product imageValue >99%
  12. 124m 08sBrowsed catalogBrowsed the catalogValue >99%
  13. 134m 21sViewed Squall 2.5LViewed a product page · Switched to a similar productValue >99%
  14. 144m 58sViewed Squall ProViewed a product page · Returned to a product viewed earlier · Switched to a similar productValue >99%
  15. 155m 01sOpened reviews · Squall ProOpened reviewsValue >99%
  16. 165m 38sReviews filtered: valueFiltered reviews by valueValue >99%
  17. 176m 13sExpanded specs · Squall ProExpanded technical specsValue >99%
  18. 6m 32sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Sorted by lowest price ×28.4×
  • Removed from cart46.2×
  • Filtered reviews by value18.9×
  • Viewed cart (saw shipping cost)4.1×
  • Browsed the catalog ×41.4×
  • Switched to a similar product ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.