Synthetic data
All sessions

s-2568

Simulated shopper

Oct 29, 2026, 3:40 AM UTC · mobile · paid social · Driftwood 2P Tent · 7 actions

abandonedcart $429

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 19%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 125sViewed Driftwood 2PViewed a product pageDelivery 30%
  2. 238sExpanded warranty · Driftwood 2PExpanded warrantyDurability 59%
  3. 31m 09sDelivery check · ZIP 19570Checked delivery date by ZIP→ the store shows Delivery Promise hereDelivery 65%
  4. 41m 33sExpanded shipping · Driftwood 2PExpanded shipping infoDelivery 94%
  5. 51m 37sAdded to cart · Driftwood 2PAdded to cartDelivery 94%
  6. 62m 16sViewed cartViewed cart (saw shipping cost)Delivery 99%
  7. 2m 24sLeft the store

Final guess

Delivery99%
Fit
<1%
Suitability
<1%
Durability
1%
Value
<1%
Delivery
99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Checked delivery date by ZIP21.1×
  • Expanded shipping info13.0×
  • Viewed cart (saw shipping cost)2.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.