Synthetic data
All sessions

s-2569

Simulated shopper

Oct 31, 2026, 3:15 AM UTC · desktop · search ads · Merino 200 Base Layer Crew · 16 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 24%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 116sSearch “merino”Searched the catalogNo clear doubt 32%
  2. 227sViewed Merino 200Viewed a product pageNo clear doubt 43%
  3. 346sExpanded specs · Merino 200Expanded technical specsNo clear doubt 53%
  4. 41m 10sOpened reviews · Merino 200Opened reviewsSuitability 47%
  5. 51m 27sReviews filtered: durabilityFiltered reviews by durability→ the store shows Durability Proof hereDurability 92%
  6. 61m 54sOpened reviews · Merino 200Opened reviewsDurability 93%
  7. 72m 28sImage 1 · Merino 200Viewed a product imageDurability 90%
  8. 83m 05sImage 2 · Merino 200Viewed a product imageDurability 87%
  9. 93m 31sOpened reviews · Merino 200Opened reviewsDurability 88%
  10. 103m 47sReviews filtered: durabilityFiltered reviews by durabilityDurability >99%
  11. 113m 56sImage 3 · Merino 200Viewed a product imageDurability >99%
  12. 124m 16sSearch “durable hiking boots”Searched for durability / warrantyDurability >99%
  13. 134m 30sOpened reviews · Merino 200Opened reviewsDurability >99%
  14. 144m 54sOpened reviews · Merino 200Opened reviewsDurability >99%
  15. 155m 19sReviews filtered: durabilityFiltered reviews by durabilityDurability >99%
  16. 5m 42sLeft the store

Final guess

Durability>99%
Fit
<1%
Suitability
<1%
Durability
>99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Filtered reviews by durability ×395.7×
  • Searched for durability / warranty38.6×
  • Opened reviews ×51.8×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
SecondarySuitability
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.