Synthetic data
All sessions

s-2573

Simulated shopper

Oct 24, 2026, 3:08 AM UTC · mobile · organic · Kettle Ti Stove Kit · 10 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 135sViewed Kettle TiViewed a product pageNo clear doubt 29%
  2. 252sDelivery check · ZIP 91599Checked delivery date by ZIPDelivery 77%
  3. 31m 24sOpened reviews · Kettle TiOpened reviewsDelivery 77%
  4. 41m 38sReviews filtered: deliveryFiltered reviews by shipping→ the store shows Delivery Promise hereDelivery 99%
  5. 51m 41sImage 1 · Kettle TiViewed a product imageDelivery 99%
  6. 62m 08sExpanded warranty · Kettle TiExpanded warrantyDelivery 93%
  7. 72m 48sOpened reviews · Kettle TiOpened reviewsDelivery 86%
  8. 83m 28sReviews filtered: durabilityFiltered reviews by durabilityDurability 93%
  9. 93m 39sBrowsed catalogBrowsed the catalogDurability 92%
  10. 4m 04sLeft the store

Final guess

Durability92%
Fit
<1%
Suitability
<1%
Durability
92%
Value
<1%
Delivery
8%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Filtered reviews by durability95.7×
  • Expanded warranty15.6×
  • Opened reviews ×21.8×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
SecondaryDurability
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.