Synthetic data
All sessions

s-2574

Simulated shopper

Oct 22, 2026, 9:28 PM UTC · mobile · search ads · Squall Pro 3L Shell · 9 actions

abandonedcart $349

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 29%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 134sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 241sViewed Squall ProViewed a product pageValue 34%
  3. 354sOpened reviews · Squall ProOpened reviewsValue 41%
  4. 41m 29sExpanded shipping · Squall ProExpanded shipping infoDelivery 52%
  5. 51m 47sAdded to cart · Squall ProAdded to cartDelivery 52%
  6. 61m 54sCheckout startedStarted checkoutDelivery 52%
  7. 72m 11sExpanded shipping · Squall ProExpanded shipping info→ the store shows Delivery Promise hereDelivery 92%
  8. 82m 32sDelivery check · ZIP 45024Checked delivery date by ZIPDelivery 99%
  9. 2m 53sLeft the store

Final guess

Delivery99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
99%
Choice
<1%
No clear doubt
1%
Why deliveryhow much likelier
  • Expanded shipping info ×213.0×
  • Checked delivery date by ZIP21.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.