Synthetic data
All sessions

s-2575

Simulated shopper

Oct 21, 2026, 8:02 PM UTC · mobile · email · Ridgeback 38L Pack · 9 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 13%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 18sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 219sViewed Ridgeback 48LViewed a product pageNo clear doubt 34%
  3. 336sViewed Ridgeback 38LViewed a product page · Switched to a similar productChoice 73%
  4. 41m 14sExpanded specs · Ridgeback 38LExpanded technical specs→ the store shows Decision Helper hereChoice 63%
  5. 51m 31sOpened reviews · Ridgeback 38LOpened reviewsChoice 52%
  6. 62m 08sReviews filtered: suitabilityFiltered reviews by performanceSuitability 97%
  7. 72m 17sOpened reviews · Ridgeback 38LOpened reviewsSuitability 99%
  8. 82m 24sBrowsed catalogBrowsed the catalogSuitability 98%
  9. 2m 48sLeft the store

Final guess

Suitability98%
Fit
<1%
Suitability
98%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
1%
Why suitabilityhow much likelier
  • Filtered reviews by performance73.8×
  • Expanded technical specs6.9×
  • Opened reviews ×21.7×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.