Synthetic data
All sessions

s-2577

Simulated shopper

Oct 20, 2026, 7:16 AM UTC · desktop · paid social · Ridgeback 38L Pack · 11 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 14%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 134sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 21m 04sViewed Ridgeback 38LViewed a product pageNo clear doubt 39%
  3. 31m 10sImage 1 · Ridgeback 38LViewed a product imageNo clear doubt 60%
  4. 41m 14sCompare + Ridgeback 38LAdded a product to compareChoice 70%
  5. 51m 35sCompare + Ridgeback 48LAdded a product to compare→ the store shows Decision Helper hereChoice 94%
  6. 62m 08sOpened comparisonOpened the comparisonChoice >99%
  7. 72m 41sViewed Ridgeback 48LViewed a product page · Switched to a similar productChoice >99%
  8. 83m 17sViewed Ridgeback 38LViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  9. 93m 31sImage 2 · Ridgeback 38LViewed a product imageChoice >99%
  10. 104m 10sSearch “tent”Searched the catalogChoice >99%
  11. 4m 35sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Added a product to compare ×211.5×
  • Switched to a similar product ×28.6×
  • Opened the comparison57.4×
  • Returned to a product viewed earlier22.8×
  • Viewed a product page ×31.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
SecondaryValue
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.