Synthetic data
All sessions

s-2578

Simulated shopper

Oct 31, 2026, 8:39 PM UTC · desktop · paid social · Talus Trail Runner · 12 actions

purchasedcart $139

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 53%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 119sViewed Talus TrailViewed a product pageChoice 23%
  2. 249sOpened reviews · Talus TrailOpened reviewsSuitability 32%
  3. 355sReviews filtered: suitabilityFiltered reviews by performanceSuitability 97%
  4. 41m 19sCompare + Talus TrailAdded a product to compare→ the store shows Built-For Answer hereSuitability 98%
  5. 51m 26sCompare + Cairn LowAdded a product to compareSuitability 95%
  6. 61m 48sExpanded specs · Talus TrailExpanded technical specsSuitability 99%
  7. 72m 19sOpened reviews · Talus TrailOpened reviewsSuitability >99%
  8. 82m 22sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  9. 92m 44sAdded to cart · Talus TrailAdded to cartSuitability >99%
  10. 102m 50sViewed cartViewed cart (saw shipping cost)Suitability >99%
  11. 113m 09sCheckout startedStarted checkoutSuitability >99%
  12. 3m 25sPurchased

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance ×273.8×
  • Expanded technical specs6.9×
  • Opened reviews ×21.7×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Suitability
post-purchase · used in training
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.