Synthetic data
All sessions

s-2579

Simulated shopper

Nov 2, 2026, 8:07 PM UTC · mobile · search ads · Squall Pro 3L Shell · 17 actions

abandonedcart $349

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 27%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 133sViewed Squall ProViewed a product pageChoice 29%
  2. 21m 02sOpened reviews · Squall ProOpened reviewsValue 31%
  3. 31m 05sReviews filtered: fitFiltered reviews by fitFit 78%
  4. 41m 19sExpanded specs · Squall ProExpanded technical specsFit 46%
  5. 51m 31sSearch “fuel canister compatible”Searched for a use-case or spec→ the store shows Built-For Answer hereSuitability 96%
  6. 62m 00sOpened reviews · Squall ProOpened reviewsSuitability 97%
  7. 72m 34sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  8. 82m 55sOpened reviews · Squall ProOpened reviewsSuitability >99%
  9. 93m 12sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  10. 103m 51sOpened reviews · Squall ProOpened reviewsSuitability >99%
  11. 114m 09sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  12. 124m 29sOpened reviews · Squall ProOpened reviewsSuitability >99%
  13. 134m 36sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  14. 144m 56sSize guide · Squall ProOpened the size guideSuitability >99%
  15. 155m 16sExpanded warranty · Squall ProExpanded warrantySuitability >99%
  16. 165m 20sAdded to cart · Squall ProAdded to cartSuitability >99%
  17. 5m 26sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance ×473.8×
  • Searched for a use-case or spec17.5×
  • Opened reviews ×51.7×
  • Expanded technical specs6.9×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.