Synthetic data
All sessions

s-2580

Simulated shopper

Oct 29, 2026, 5:26 PM UTC · mobile · paid social · Merino 200 Base Layer Crew · 9 actions

abandonedcart $89

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 18%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 15sViewed Talus TrailViewed a product pageChoice 23%
  2. 231sOpened reviews · Talus TrailOpened reviewsSuitability 32%
  3. 340sReviews filtered: valueFiltered reviews by valueValue 73%
  4. 447sViewed Merino 200Viewed a product pageValue 71%
  5. 51m 05sCompare + Merino 200Added a product to compare→ the store shows Value Breakdown hereValue 76%
  6. 61m 15sAdded to cart · Merino 200Added to cartValue 76%
  7. 71m 21sViewed cartViewed cart (saw shipping cost)Value 95%
  8. 81m 57sExpanded shipping · Merino 200Expanded shipping infoValue 93%
  9. 2m 06sLeft the store

Final guess

Value93%
Fit
<1%
Suitability
1%
Durability
1%
Value
93%
Delivery
5%
Choice
1%
No clear doubt
<1%
Why valuehow much likelier
  • Filtered reviews by value18.9×
  • Viewed cart (saw shipping cost)4.1×
  • Added a product to compare1.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
SecondaryValue
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.