Synthetic data
All sessions

s-2581

Simulated shopper

Oct 20, 2026, 6:37 PM UTC · desktop · organic · Talus Trail Runner · 11 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 13%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 131sViewed Talus TrailViewed a product pageChoice 23%
  2. 252sViewed Cairn LowViewed a product page · Switched to a similar productChoice 78%
  3. 31m 26sOpened reviews · Cairn LowOpened reviewsChoice 68%
  4. 41m 50sReviews filtered: valueFiltered reviews by value→ the store shows Value Breakdown hereValue 82%
  5. 52m 23sViewed Ridgeback 48LViewed a product pageValue 74%
  6. 63m 00sImage 1 · Ridgeback 48LViewed a product imageValue 56%
  7. 73m 31sSearch “jacket”Searched the catalogValue 40%
  8. 84m 11sViewed Talus TrailViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice 94%
  9. 94m 41sCompare + Talus TrailAdded a product to compareChoice 99%
  10. 105m 15sCompare + Cairn LowAdded a product to compareChoice >99%
  11. 5m 32sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Added a product to compare ×211.5×
  • Switched to a similar product ×28.6×
  • Returned to a product viewed earlier22.8×
  • Viewed a product page ×41.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
SecondaryDurability
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.