Synthetic data
All sessions

s-2582

Simulated shopper

Oct 24, 2026, 5:30 AM UTC · desktop · paid social · Ridgeback 38L Pack · 6 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 14%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 118sViewed Ridgeback 38LViewed a product pageChoice 24%
  2. 245sCompare + Ridgeback 38LAdded a product to compareChoice 79%
  3. 31m 14sCompare + Ridgeback 48LAdded a product to compare→ the store shows Decision Helper hereChoice 96%
  4. 41m 32sImage 1 · Ridgeback 38LViewed a product imageChoice 96%
  5. 52m 05sSearch “squall vs squall pro”Searched to compare optionsChoice >99%
  6. 2m 20sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Added a product to compare ×211.5×
  • Searched to compare options39.5×
  • Viewed a product page1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
SecondarySuitability
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.